Okay, this is my first ever blog. I am sat in my hall, in front of my PC at 1.17am. My 18 month daughter who doesn't switch off is fast asleep. My wife Tracy is just 20 winks behind Lily. And over the last 3-4 weeks have not been able to sleep. Why? Well, I have over the last 18 months been building a business and I can't stop thinking and it is keeping me up. It is really starting to get interesting, if not a little annoying. No standby, or hibernate mode, just a constant buzz in my head...
What is the best way to market my niche business? What should my niche be, and how will I manage cash flow and finances as the business grows? Spreadsheets? No! Sage? Perhaps. Bespoke software, maybe. What should I outsource so I can concentrate on what matters?
And that is precisely the point. What matters! Customers and suppliers as without them you have nothing, but what about all these other questions which still matter and need answering. Not the questions relating to IT or finance. Where to go for these services seems simple (relatively): an accountant for financial advice and services and an ICT outsourcing firm for your technical concerns. No, my questions relate to determining my niche, how to market my company, and how to locate customers and suppliers in the best way. And this is a bit more fuzzy.
So I am going to start by simply asking people. Friends, family, associates, friendly customers, and you reading now, to start to gather some ideas and thoughts. And where will I start? I am going to experiment and dabble here and there: facebook (worked for Lily Allen!), myspace, youtube videos, and of course this blog.
So here are my questions:
1./ Do you use Facebook, Myspace or read or indeed publish a Blog?
2./ If you do (or did) would you or have you identified products, services or simply followed up on recommendations?
3./ If you use these tools yourself to good effect, what was the instrumental factor in making the tool work for you or your business?
Either blog me back or go to this link to answer online:
What is the best way to market my niche business? What should my niche be, and how will I manage cash flow and finances as the business grows? Spreadsheets? No! Sage? Perhaps. Bespoke software, maybe. What should I outsource so I can concentrate on what matters?
And that is precisely the point. What matters! Customers and suppliers as without them you have nothing, but what about all these other questions which still matter and need answering. Not the questions relating to IT or finance. Where to go for these services seems simple (relatively): an accountant for financial advice and services and an ICT outsourcing firm for your technical concerns. No, my questions relate to determining my niche, how to market my company, and how to locate customers and suppliers in the best way. And this is a bit more fuzzy.
So I am going to start by simply asking people. Friends, family, associates, friendly customers, and you reading now, to start to gather some ideas and thoughts. And where will I start? I am going to experiment and dabble here and there: facebook (worked for Lily Allen!), myspace, youtube videos, and of course this blog.
So here are my questions:
1./ Do you use Facebook, Myspace or read or indeed publish a Blog?
2./ If you do (or did) would you or have you identified products, services or simply followed up on recommendations?
3./ If you use these tools yourself to good effect, what was the instrumental factor in making the tool work for you or your business?
Either blog me back or go to this link to answer online:
http://spreadsheets.google.com/viewform?key=pD2oOjE1pHtRMfWp3f9Y6aA&email=true
Thanks for visiting my first post!
Thanks for visiting my first post!
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